5 Social Media Marketing Mistakes by Event Planners

Social media marketing has been very popular among entrepreneurs, brands and event managers. As an event manager, one has to affirm maximum attendance at an event, and social media proves to be very powerful in driving the attendees and engage them.

While everything needs to be done rightly, you should also consider promoting your event on social media. However, most of the event managers fail to gain followers just like their competitors does. They don’t get enough shares, likes and engagement on different social media channels. Social media isn’t a magic trick, here you say the magic word and the followers begin to flow in.

You need to adopt some techniques to make it right. Let’s discuss the most common social media mistakes you must avoid at every cost when trying to promote your event.

Not having a Strategic Plan

Social media is the best marketing and promotion tool you can incorporate to make your event successful. However, if you are not sure of what is your target audience and key objectives, your event promotion of social media is useless.

Firstly, you need to determine what social media platforms are used by the target audience. After determining the right platforms, you need to identify what interests them, what messages to deliver and how to diversify the messages across different channels.

All of these questions must be answered before you step into promotion and marketing of your event.

Social Media Tracking

Social media tracking is an ideal way to monitor your promotional and marketing efforts. Relying on simple dashboards or click through rates will never yield the results that you might be looking for.

If you are an event planner, make sure to get a subscription of social media tracking tools such as AgoraPulse, Brandwatch, Buffer, BuzzSumo, Crowddbooster or Hootsuite. Subscribing to these services will help you identify opportunities, gathering feedback, and nurturing influencers.

Social media needs to be analyzed for the best time to post and promote. For instance, if you are sharing a post on Facebook when your local attendees are sound sleep, you won’t get any positive results and engagement.

Inconsistent Branding

Most of the event planners fall into the trap of just conveying the message to the audience, while ignoring the branding. How would anyone be interested in you event, when there is no harmonization in your colors, logos and messages.

Planning a roadmap to your event branding will keep your audience engaged and make social experience mesmerizing. Decide on what colors to use, styles of fonts, colors and logos to ensure consistent branding on all channels. Moreover, you should also determine the style of content, storytelling, videography and day of the week to enhance the engagement.

For instance, if you are posting videos on every Tuesday, make sure to maintain consistency. The same goes for blogs and other related activities. The benefit of using this approach will make the audience more interested in your content and will likely to wait for the specific day, which interests them the most.

Begging for Actions on Social Media

Social media posting helps in engaging audience, but begging for some specific actions might lead to annoy them. For instance, if you are asking people to like your post, forward message or any other similar action might not interest them. They will think of it as a promotion strategy and some type of scammer or freelancer, looking for maximum likes without considering who is interested.

People will like to make a connection with your brand as soon as they find something engaging. You don’t need to beg at any cost, as long as you are following a strategy that would deliver some value and addressing the pain points of your target audience.

Frequency of Posting

Most of the event planners create an account on almost every social media and attract people in the first few weeks. Later, these accounts are forgotten and as the time passes, your audience lose interest and some may unfollow your account.

You have to keep your audience engaged and alive. The best way is to ensure frequent posting on social media accounts. If you have made an account and never even touched it after a few posts, how can you expect engagement before event takes place.

Conclusion

When it comes to social media, there is no defined specifications or guidelines. However, you can take the tip from your competitors and influencers in your industry. Trying and testing with different approaches will help you to analyze what’s best for you and your target audience.

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